Advertising
AutoScope reads paid search, Meta, your creative library, competitor ads and budget signals as one report — and separates what the advertising actually created from what was arriving anyway.
Paid search · rolling 30 days
$8,420 spent
$6.99 a click
357 clicks never reached a page
23.5% of the visits that arrived
27.1% of leads survived the desk
Live figures from a Nissan franchise store in Bowie, MD. Paid search only — Meta, display and third-party listings are measured separately.
Every reporting dashboard in the business is built to make spend look busy. Traffic went up. Impressions went up. Cost per click came down.
AutoScope asks the harder question: which line items produced a shopper your desk would call real, and which ones simply rented attention from people who were never going to buy from you.
On this store, six line items account for $8,620 of a $37,290 monthly budget and produced 28 leads between them. Here are four of them.
“nissan dealership near me”
Broad match · paid search
The nearest same-brand store, 9.2 miles out, outbids you on every impression inside its ring.
Display retargeting — 90-day window
Audience · display
The widest window on the account. Shoppers past 21 days have already bought somewhere.
Certified pre-owned prospecting
3% lookalike · Meta
$206.67 a lead, bidding against a store that already owns certified queries.
“used cars maryland”
Phrase match · paid search
Statewide intent with no Bowie qualifier. 78% of it bounces off the search results page.
Averaged together they produce a respectable $42.18. Pulled apart, the spread runs from $32.73 to $206.67 a lead — a factor of six inside one account.
Rogue model-interest search
$2,840 · 73 leads · $38.90 a lead
78% of those leads qualify — the best rate on the account.
Conquest — competitor intenders
$3,610 · 58 leads · $62.24 a lead
Best volume play on Meta. Has been sitting at its daily cap since 19 July.
Local service search
$980 · 28 leads · $35.00 a lead
Steady, and up 2% on the prior period.
Service retention — past customers
$720 · 22 leads · $32.73 a lead
The cheapest leads the store buys anywhere, choked by a $24-a-day cap.
Certified pre-owned prospecting
$1,240 · 6 leads · $206.67 a lead
Paying to lose an auction another store already owns.
Oil change special
$680 · 4 leads · $170.00 a lead
The ad points at the service homepage rather than the coupon.
Altima + Sentra lease offer
$1,930 · 14 leads · $137.86 a lead
Frequency 6.2 on three images unchanged since 12 June. CTR down to 0.48%.
Sentra model search
$1,540 · 17 leads · $90.60 a lead
Down 12% on the period, with a 58% bounce rate behind it.
$3,340 a month sits in the three search campaigns flagged for pause or reduction. Another $3,170 sits in the two worst Meta sets. None of it is missing — it is parked.
Three faults account for $38 of it, and none of them are bid problems. They are things that happen after the click, which is why a media report never surfaces them.
The Sentra campaign bounces at 58%. You are paying full price for a click and then losing it on arrival.
The service campaign sends coupon traffic to a general page. Correcting two pages is modelled at a 15% lift in lead rate.
The Altima campaign buys terms that never carry a model or a place in them. Roughly $800 of spend sits in that tail.
Five model or geographic gaps in total. Each one is a place a shopper searched and found somebody else.
Nine creatives are live across Meta, Google Display and YouTube. Every one is scored for fatigue on CTR, frequency and days in market. Library health sits at 54 out of 100, which means the rotation is coasting on two Rogue assets.
Blended CTR is 1.35%, down from 1.62% in June. The Sentra card has run 134 days across 212,800 impressions without an offer, a rate or a price in it — and carries the $90.60 Sentra cost per lead.
Best asset in the library
Rogue “Bowie Delivery Included”
2.41% CTR, 61 leads on 184,200 impressions, 18 days live, fatigue score 22. One message, one model. Nothing else in the library uses it.
Anything above 70 should be rebuilt or killed this month.
156 days live · 0.58% CTR · 4 leads
134 days live · 0.71% CTR · 9 leads
101 days live · 0.94% CTR · 14 leads
87 days live · 1.12% CTR · 17 leads
The used-inventory carousel shows six vehicles. Four of them are already sold — the feed stopped syncing and nobody noticed for 87 days.
Each one is live in the workspace. Open any of them and you are looking at a real store, not a screenshot.
The reallocation table moves money out of targets you cannot win and into the sets that already convert. The monthly total does not change by a dollar.
Today
After the reallocation
Every move carries the reason it was made and a date to re-measure it. This one re-measures on 9 September. If the store nine miles out lifts spend again, the conquest set is the line item to defend first.
AutoScope reads spend, creative and outcome. It does not touch your CRM — it works alongside the one your store already runs, DriveCentric included. Findings land in the action plan as dated work, not a PDF.
Open the live advertising report and look at the real campaigns, creative and reallocation table.