Advertising
DealerOnBowie, MDAUTHORITY
59 • Priority B
Live advertising analysis
Paid search, Meta, creative and competitor campaigns reviewed
WHAT THE RIVALS ARE RUNNING TODAY
Ourisman outspends you two to one and runs the only conquest offer in the market.
Six live competitor campaigns were pulled from Google Ads Transparency and the Meta Ad Library on August 5, 2026. Ourisman Nissan of Laurel, 9.2 miles out, is running a $279 Rogue lease at $0 down plus $1,500 conquest cash you do not answer anywhere. Sheehy and Antwerpen both lead with a hard number — posted price and 0.9% APR. Nissan of Bowie is the only store in the set advertising models with no offer attached.
Estimated Paid Share of Voice
Bowie / Crofton / Upper Marlboro auto queries, last 30 days
Live Competitor Ads
PULLED AUG 5, 2026Ourisman Nissan of Laurel
9.2 mi • Google Search + PMax
2026 Rogue SV — $279/mo, $0 Down, Sign & Drive
Largest Rogue selection in Prince George's County. Bowie and Crofton delivery included.
Est. spend
$14,200 / mo est.
Days running
41 days
First seen
Jun 26, 2026
Offer strength vs your equivalent
Offer: $279/mo 36mo, $0 due at signing. You hold 11 Rogue units. Match $279 on six aged Rogue SVs and name Bowie delivery in the headline.
Ourisman Nissan of Laurel
9.2 mi • Meta Advantage+ / Instagram
Trading a Toyota or Honda? $1,500 Conquest Cash
Bring any competitive lease within 90 days of maturity. Ourisman covers your last two payments.
Est. spend
$6,800 / mo est.
Days running
23 days
First seen
Jul 14, 2026
Offer strength vs your equivalent
Offer: $1,500 conquest + 2 payments covered. You run no conquest offer at all. This is the ad pulling Bowie RAV4 and CR-V shoppers to Laurel.
Sheehy Nissan of Glen Burnie
16.4 mi • Google Search
Altima SR from $24,890 — Price Posted, No Doc Games
Every Altima price is on the site. $299 processing, nothing added at the desk.
Est. spend
$8,900 / mo est.
Days running
68 days
First seen
May 30, 2026
Offer strength vs your equivalent
Offer: $24,890 posted price, $299 doc fee. Four of your Altima VDPs still say "Call for price". Transparency is this entire campaign.
Sheehy Nissan of Glen Burnie
16.4 mi • Google Search + Local Services
Nissan Service — $49.95 Synthetic Oil & Multi-Point
Saturday service until 5pm. Free loaner on any job over three hours.
Est. spend
$3,400 / mo est.
Days running
112 days
First seen
Apr 16, 2026
Offer strength vs your equivalent
Offer: $49.95 synthetic oil change. Your oil-change campaign runs $170 CPL against this. Add Saturday hours to the copy or cut the campaign.
Antwerpen Security Nissan
14.8 mi • Google Search + YouTube
0.9% APR for 60 Months on Every New Sentra
Tier 1 credit. 19 Sentras in stock, all trims, same-day approval.
Est. spend
$5,100 / mo est.
Days running
34 days
First seen
Jul 3, 2026
Offer strength vs your equivalent
Offer: 0.9% APR / 60 mo. Your Sentra campaign sits at $90.6 CPL with no rate in the ad. A rate beats generic model copy every time.
Annapolis Nissan
17.1 mi • Google Search + Cars.com
Certified Pre-Owned Nissan — 7yr/100k Warranty Included
167-point inspection, CARFAX on every unit, 3-day exchange.
Est. spend
$4,600 / mo est.
Days running
96 days
First seen
May 2, 2026
Offer strength vs your equivalent
Offer: CPO 7yr/100k + 3-day exchange. Annapolis owns certified-pre-owned queries. You have 25 used units and zero CPO ad coverage.
Offer Comparison — Their Best vs Yours
7 CATEGORIES| Category | Strongest rival offer | Nissan of Bowie | Position | Why |
|---|---|---|---|---|
| Rogue lease | Ourisman — $279/mo, $0 down | $319/mo, $2,499 down | Losing | $40/mo worse plus $2,499 upfront |
| Conquest / trade | Ourisman — $1,500 + 2 payments | No offer running | Losing | Zero coverage on competitive trades |
| Altima price | Sheehy — $24,890 posted | $25,740 posted on 6 of 10 | Losing | 4 Altimas hide price entirely |
| Sentra APR | Antwerpen — 0.9% / 60 mo | 2.9% / 60 mo, not in ad copy | Losing | Rate is approved but never advertised |
| CPO used | Annapolis — 7yr/100k | No CPO campaign | Losing | 25 used units unadvertised |
| Service oil change | Sheehy — $49.95 + Saturday | $44.95, weekdays only | Even | Price wins, hours lose |
| Delivery radius | Ourisman — Bowie delivery named | Free delivery, never mentioned | Even | Benefit exists, copy omits it |
Counter Plan — Next 14 Days
Launch a conquest offer by Aug 12
Nobody else in Bowie answers Ourisman's $1,500. Fund it from the Sentra campaign already burning $1,540 at $90.6 CPL.
Post a price on all 10 Altimas by Aug 10
Four Altima VDPs still say "Call for price". Sheehy’s entire pitch is that you do this.
Put 2.9% APR in the Sentra ad headline
The rate is approved and never appears in copy. Antwerpen leads with 0.9% and takes the click.
Open a CPO campaign against Annapolis
25 used units, zero certified coverage. Annapolis holds these queries on only $4,600/mo.