Nissan Franchise

Advertising

DealerOnBowie, MD

AUTHORITY

59 • Priority B

Live advertising analysis

Paid search, Meta, creative and competitor campaigns reviewed

Last 30 days

Paid Search Meta Creative Library Competitor Ads Budget Signals

CREATIVE INVENTORY AND FATIGUE

Four creatives past fatigue are eating 44% of impressions and returning 9% of leads.

Nine assets are live across Meta, Google Display and YouTube. The two Rogue creatives carry the library — 2.41% and 1.98% CTR — while the Sentra generic card has run 134 days without an offer in it and converts at 0.71%. The service oil-change banner has been live 156 days and produced four leads. Every asset above the 70 fatigue line should be rebuilt or killed this month.

9live creative assets in rotation

1.35%blended CTR, down from 1.62% in June

4creatives still awaiting a refresh

Library Health

Creative health 54 / 100

Weighted by CTR, frequency and days live. Anything under 60 means the rotation is coasting on two Rogue assets.

Fresh (fatigue under 40)3 assets

Past threshold (70+)4 assets

Oldest asset live156 days (Service)

Refreshes queued0 of 4

Top Performers by CTR

Last 30 days, all channels

Rogue "Bowie Delivery"

2.41%

61 leads on 184,200 impressions

Rogue Walkaround 0:15

1.98%

48 leads, frequency now 3.4

Altima "Price Posted"

1.63%

22 leads, only asset naming a price

Altima SR Night Shot

1.47%

15 leads in 15 days live

Rogue Lifestyle 0:30

1.34%

26 leads, weak click intent

Sentra Generic Card

0.71%

9 leads on 212,800 impressions

Past Fatigue Threshold

4 open

Sentra Generic Model Card

134 days live • 0.71% CTR • 9 leads

No offer, no rate, no price. Carrying the $90.6 Sentra CPL.

Sentra 2.9% APR Banner

101 days live • 0.94% CTR • 14 leads

Rate is right, artwork is a year old. Antwerpen runs 0.9% against it.

Used Inventory Carousel

87 days live • 1.12% CTR • 17 leads

Shows 6 units, 4 already sold. Feed is not syncing.

Service "Oil Change $44.95"

156 days live • 0.58% CTR • 4 leads

Beats Sheehy on price, loses on Saturday hours. $170 CPL.

Full Creative Library

9 ASSETS • UPDATED AUG 5, 2026

Creative	Type	Model	Channel	CTR	Impressions	Leads	Days live	Fatigue
Rogue "Bowie Delivery Included"	Static image	Rogue	Meta feed	2.41%	184,200	61	18 days	22 · Fresh
Rogue Walkaround 0:15	Video	Rogue	Meta reels + YouTube	1.98%	241,600	48	39 days	44 · Watch
Altima "Price Posted" Card	Static image	Altima	Meta feed	1.63%	96,400	22	24 days	31 · Fresh
Sentra Generic Model Card	Static image	Sentra	Meta + Display	0.71%	212,800	9	134 days	88 · Burned out
Sentra 2.9% APR Banner	Responsive display	Sentra	Google Display	0.94%	148,300	14	101 days	79 · Past threshold
Used Inventory Carousel	Carousel	Mixed used	Meta	1.12%	132,900	17	87 days	74 · Past threshold
Service "Oil Change $44.95"	Static image	Service	Google Display	0.58%	77,500	4	156 days	91 · Burned out
Rogue Family Lifestyle 0:30	Video	Rogue	YouTube	1.34%	203,100	26	62 days	58 · Watch
Altima SR Night Shot	Static image	Altima	Meta feed	1.47%	64,800	15	15 days	27 · Fresh

Production Queue — August 2026

Rebuild the Sentra card with 2.9% APR on it

Due Aug 13. 212,800 impressions with no offer is the single largest waste in the library.

Clone the Rogue "Bowie Delivery" hook for Altima

Due Aug 15. Delivery is the only message hitting 2.41% and it runs on one model.

Fix the used-carousel feed, then reshoot

Due Aug 11. Four of six units in the carousel are already sold.

Kill the service banner, rebuild around Saturday hours

Due Aug 18. 156 days live, four leads, $170 CPL. Sheehy wins on hours, not price.