Shopper Journey
AutoScope follows the route in order — website, search results, vehicle detail, forms and calls, mobile — and reports what survives each step. In this store’s last 30 days, 28.6K sessions produced 287 leads, and the single largest loss sat between the search results page and the vehicle detail page.
Live figures from a Nissan franchise workspace in Bowie, MD, measured over a rolling 30 days.
Traffic is not this store’s problem. 28.6K sessions is a healthy top of funnel for a single rooftop. The problem is that fewer than one in five sessions ever reaches a vehicle, and the drop happens at a step most dealers never look at.
Shopper journey funnel
Volume reaching each stage, last 30 days
Biggest journey leak
57% of shoppers who reach a search results page never open a vehicle. Closing part of that gap is worth roughly 1,200 additional VDP views a month before anything else on the site changes.
Three pages account for most of the loss. Each one has a named cause: a missing filter set, a slow load, a call to action that nobody can see. None of it is a mystery once the pages are ranked by where shoppers actually leave.
Ranked by exit rate, with the reason attached.
Inventory list
8.2K views • No filters
Search results
6.1K views • Speed issues
Home page
3.4K views • Weak CTA
Every page a shopper has to wait on before they can compare anything.
VDP — photos
2.2s over
SRP — filters
1.8s over
Inventory
1.1s over
Inventory list view
No call to action visible at all.
Add a “View Details” button to every list item.
Search results
Text-only links doing the work of buttons.
Make the buttons visible.
Home page
A generic “Browse” with nothing behind it.
Name the action — “Find Your Match”.
Five views in the workspace, each one a step further down the funnel. Open any of them and you get the same treatment: volume, exit rate, the cause, and the fix.
Lead-source attribution and response-time tracking sit next to the CRM you already run — DriveCentric included — rather than replacing it. AutoScope measures the part of the journey that happens before a lead record exists.
The report ends in a ranked list, not a dashboard. Each item names the page, the number it is failing on, and the change that moves it.
Optimize photo loading and lazy-load vehicle details. Currently 4.2s against a 2s target.
Add a prominent “View Details” button to list items. The inventory list exits at 67%.
Get filter load under 2 seconds. It runs at 3.8s today.
Audit the home page, inventory list and search results together, not one at a time.
Simplify the fields and add a progress indicator. 45% of starts never finish.
Expected result
15–20% more leads
From removing friction at the three highest-exit points: the search results page, form abandonment, and the calls to action nobody can see. Roughly 1,200 additional VDP views come from the SRP fix alone.
Open the action planOpen the live workspace and follow the path a shopper takes through this store, stage by stage, with the exit rates attached.