Nissan Franchise

Advertising

DealerOnBowie, MD

AUTHORITY

59 • Priority B

Live advertising analysis

Paid search, Meta, creative and competitor campaigns reviewed

Last 30 days

Paid Search Meta Creative Library Competitor Ads Budget Signals

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BIGGEST ADVERTISING LEAK

Budget is reaching shoppers, but too much is funding campaigns that are not creating leads.

Nissan of Bowie has active paid-search coverage, but several campaigns are spending without producing enough qualified opportunities. Model and geographic gaps are also allowing nearby competitors to capture high-intent shoppers first.

$42.18current cost per lead

3campaigns wasting budget

5model or geographic coverage gaps

Campaign Performance Flow

Spend

$8,420

→

Clicks

1,204

→

Landing Page Visits

847

→

Leads

199

→

Qualified Opps

Strongest campaign:Rogue (78% qual rate)

Weakest campaign:Sentra ($89 CPL)

Active Campaigns

Nissan Rogue

Strong

Spend: $2,840 • Leads: 73 • CPL: $38.9

Nissan Sentra

Weak

Spend: $1,540 • Leads: 17 • CPL: $90.6

Local Service

Good

Spend: $980 • Leads: 28 • CPL: $35

Cost-Per-Lead Drivers

High bounce rate (58%)

Sentra Campaign

+$18 CPL

Landing page mismatch

Service Campaign

+$12 CPL

Poor keyword targeting

Altima Campaign

+$8 CPL

Model Coverage Gaps

Sentra

Limited

Demand: High • Increase budget

Murano

No coverage

Demand: High • Launch campaign

Altima

Limited

Demand: Medium • Optimize keywords

Geographic Coverage

Bowie, MD

Strong

8 campaigns • 156 leads

Upper Marlboro

Weak

2 campaigns • 28 leads

Columbia, MD

Gap

No coverage • 0 leads

Campaigns Requiring Attention

Campaign	Type	Spend	Leads	CPL	Trend	Issue
Nissan Sentra	Sales	$1,540	17	$90.6	↓ 12%	High CPL
Used Inventory	Sales	$1,120	12	$93.3	↓ 8%	Low leads
Oil Change Special	Service	$680	4	$170	New	Landing page

Immediate Actions

BUDGET PRIORITIES

Reduce spend on three inefficient campaigns

Pause or reduce Sentra, Used Inventory, and Oil Change campaigns ($3,340/month)

Expand Rogue and Sentra search coverage

Increase budget for high-performing Rogue campaign and improve Sentra targeting

Correct two landing-page mismatches

Fix Service and Altima campaign landing pages (expected +15% lead rate)

Review high-cost search terms

Audit and remove low-performing keywords consuming $800+ in spend

Reallocate budget toward strongest campaign

Move $2,000 from underperformers to Rogue campaign (78% qual rate)

Advertising Budget Optimization Strategy

Cut waste on underperforming campaigns and redirect budget toward proven winners. Expected result: 25-30% improvement in cost-per-lead within 30 days.

Create Advertising Action Plan