Advertising
DealerOnBowie, MDAUTHORITY
59 • Priority B
Live advertising analysis
Paid search, Meta, creative and competitor campaigns reviewed
META PERFORMANCE — AUGUST 2026
Your cheapest Meta leads come from conquesting Ourisman. That campaign gets the smallest share of the budget.
Nissan of Bowie spent $12,520 across Facebook and Instagram in the last 30 days and produced 167 leads. Two sets — Altima/Sentra Lease and Certified Pre-Owned Prospecting — took $3,170 of that and returned 20 leads. The Ourisman conquest set and the Rogue radius set both deliver around $61 per lead and have been sitting at their daily caps since 19 July.
COST PER LEAD BY CAMPAIGN
Service Retention
32.73
22 leads on $720 — hard cap of $24/day
Rogue Radius
60.56
36 leads, frequency 2.6, no fatigue
Ourisman Conquest
62.24
58 leads — best volume play on the account
Aged Unit Carousel
91.61
31 leads across 23 units aged 45+ days
Altima/Sentra Lease
137.86
Frequency 6.2, CTR 0.48% — fatigued
CPO Prospecting
206.67
6 leads on $1,240 — Annapolis owns this demand
167 Meta leads / 300 monthly target
August pace lands 44% short. Ourisman Laurel is estimated at 240+ leads on Meta over the same window.
Active Meta Campaigns
0 paused · 0 boosted · $0 freed
| Campaign | Audience | Spend | Leads | CPL | CTR | Freq | Status | Action |
|---|---|---|---|---|---|---|---|---|
Aged Unit Carousel — 45+ Days Traffic → VDP · Carries all 23 aged units, creative unchanged since 12 June | Bowie / Crofton / Upper Marlboro, 12 mi | $2,840 | 31 | $91.61 | 0.71% | 4.8 | Watch | |
Conquest — Ourisman Laurel Intenders Lead form · Best CPL on the account and still running at its daily cap | Nissan dealer site visitors, 9–18 mi ring | $3,610 | 58 | $62.24 | 1.34% | 3.1 | Healthy | |
Rogue Model-Interest Radius Lead form · Healthy — Rogue converts better than any other model on the lot | In-market SUV, 15 mi around Bowie | $2,180 | 36 | $60.56 | 1.19% | 2.6 | Healthy | |
Altima + Sentra Lease Offer Lead form · Frequency 6.2 — creative fatigue, CPL 1.8x account average | Broad 20 mi, age 25–54 | $1,930 | 14 | $137.86 | 0.48% | 6.2 | Leaking | |
Service Retention — Past Customers Traffic → scheduler · Cheapest leads you buy anywhere, capped at $24/day | CRM upload, last service 7–14 months ago | $720 | 22 | $32.73 | 2.08% | 1.9 | Healthy | |
Certified Pre-Owned Prospecting Lead form · Annapolis Nissan already owns certified-pre-owned demand | Broad 25 mi, 3% lookalike | $1,240 | 6 | $206.67 | 0.39% | 2.2 | Leaking |
SPEND WAR — SIX MONTHS
Ourisman Laurel has outspent you on Meta every month since March
Ourisman is running an estimated $22,740 a month against your $12,520 — a 1.8x gap, up from 1.6x in March. You will not win this on volume. The conquest set is the only place your dollar buys more than theirs, because it targets shoppers who have already priced their lot.
AUDIENCE OVERLAP
Who else is bidding on the people you are buying
Ourisman Nissan of Laurel
9.2 mi · Sits inside your 12 mi ring and holds 34% of local search share
Sheehy Nissan of Glen Burnie
16.4 mi · Overlap concentrated on Rogue and Altima intenders, 27% share
Antwerpen Security Nissan
14.8 mi · Heavy lease-offer creative, competes directly on Sentra
Annapolis Nissan
17.1 mi · Owns certified-pre-owned queries — your CPO set is losing to them
Next three moves on Meta
Kill CPO Prospecting by 12 Aug
$1,240 for 6 leads. Annapolis Nissan owns certified-pre-owned demand and you are paying to lose that auction.
Refresh Altima/Sentra creative by 15 Aug
Frequency 6.2, CTR 0.48%, same three images since 12 June. New creative or the set stays at a $137.86 CPL.
Uncap Ourisman conquest to $180/day
Best CPL on the account at $62.24 across 58 leads. It is the only set beating Ourisman dollar for dollar.