Nissan Franchise

Shopper Journey

DealerOnBowie, MD

AUTHORITY

59 • Priority B

Live shopper journey analysis

Website, SRP, VDP and lead paths reviewed

Last 30 days

Vehicle Detail Pages

Track VDP engagement, photo interactions, pricing engagement, and lead conversion to optimize vehicle presentation.

• VDP views and engagement metrics

• Photo interaction patterns

• Call-to-action click rates

• Price and payment engagement

• High-traffic, low-lead vehicles