Nissan Franchise

Shopper Journey

DealerOnBowie, MD

AUTHORITY

59 • Priority B

Live shopper journey analysis

Website, SRP, VDP and lead paths reviewed

Last 30 days

Forms & Calls

Monitor form completion rates, abandonment points, call engagement, and lead quality to optimize conversion paths.

• Form starts and completions

• Field-level abandonment analysis

• Call clicks and completion rates

• Response time tracking

• Lead-source attribution