Nissan Franchise

Shopper Journey

DealerOnBowie, MD

AUTHORITY

59 • Priority B

Live shopper journey analysis

Website, SRP, VDP and lead paths reviewed

Last 30 days

Search Results Pages

Analyze SRP performance, filter usage, click patterns, and conversion rates to identify optimization opportunities.

• SRP views and engagement metrics

• Filter and sort usage patterns

• Search-to-VDP click rates

• Zero-result searches

• Model-level exits and weak CTAs