Nissan Franchise

Reputation

DealerOnBowie, MD

AUTHORITY

59 • Priority B

Live reputation analysis

Reviews, sentiment and response activity reviewed

Last 30 days
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BIGGEST REPUTATION RISK

Customers like the sales experience, but service communication is weakening overall trust.

Nissan of Bowie continues to receive positive feedback about friendly sales staff and an easy purchase experience. However, recurring complaints about service updates, wait times and follow-up are creating a growing reputation risk.

4.3current rating
31new reviews this month
8unanswered reviews

Reputation Intelligence

Rating Trend

↑ 0.2 (30d)

Improving

Review Velocity

31 new reviews

Normal

Response Rate

74%

Good

Avg Response Time

18 hours

Slow

Sentiment Breakdown

Positive24 (77%)
Neutral5 (16%)
Negative2 (7%)

Sales Sentiment

Rating4.6

18 reviews • Strong sales performance

Service Sentiment

Rating3.8

13 reviews • Communication issues flagged

Most Praised

Sales Staff

Mentioned 8 times

Marcus

5★ • "Friendly and knowledgeable"

Recurring Complaints

Service Communication

High

5 mentions

Wait Times

Medium

3 mentions

Pricing Transparency

Medium

2 mentions

Recent Negative Alerts

Google2★

"Service team didn't update me for 3 days"

2 days ago

Yelp3★

"Long wait time at service desk"

5 days ago

Recent Reviews

GoogleSales
Positive

"Marcus made the whole process so easy. Great selection too!"

TodayResponded
YelpService
Negative

"Service advisor disappeared for hours. No communication about my vehicle."

2 daysUnanswered
GoogleSales
Positive

"Good deals and friendly staff. Process was smooth."

3 daysResponded
MapsService
Neutral

"Long wait but staff was friendly. Still expensive for an oil change."

4 daysResponded

Immediate Actions

REPUTATION PRIORITIES
1

Respond to eight unanswered reviews

Priority: address the 2★ service complaint within 24 hours

2

Address service communication complaints

5 mentions of poor updates and wait times in past 30 days

3

Investigate recent wait-time sentiment spike

Service department response time needs review

4

Recognize and incentivize Marcus

Employee mentioned positively in 8 reviews this month

5

Improve response time for negative reviews

Currently averaging 18 hours; target is 4 hours

Reputation Action Strategy

Focus on service communication improvements to address the reputation risk. Protect the strong sales reputation by recognizing top performers like Marcus.

Create Reputation Action Plan