Reputation
DealerOnBowie, MDAUTHORITY
59 • Priority B
Live reputation analysis
Reviews, sentiment and response activity reviewed
SENTIMENT ANALYSIS
Sales sentiment is holding. Service sentiment has dropped four months straight and is pulling the store rating down.
Of 412 reviews scored in the last 12 months, 89 carry negative sentiment and 71 of those mention service. Two themes — wait times and callback delays — account for 61 of the 89. Ourstman Nissan of Laurel passed Nissan of Bowie on rating in May 2026 and has widened the gap every month since.
Sentiment split — last 12 months
Sales department sentiment
92% positive
Service department sentiment
54% positive
Finance / F&I sentiment
71% positive
Parts counter sentiment
84% positive
Negative reviews mentioning service
71 of 89 negative reviews (80%)
RATING TREND — 6 MONTHS
Ourstman Nissan of Laurel overtook you in May and now sits 0.3 stars ahead
At 412 lifetime reviews, climbing back to 4.5 takes 46 consecutive 5-star reviews — or fixing the two service themes below and asking for reviews at the service drive instead of only at delivery.
Recurring themes in negative reviews
0 of 5 themes assigned
89 negative reviews, Aug 2025 – Aug 2026. Themes are tagged from review text; a review can carry more than one theme.
Service wait times
HIGH+9 vs Jul34
reviews · 38% of negatives
"Booked a 9am oil change and left at 12:40. Nobody told me the tech was backed up."
Google, Aug 2 2026
Suggested owner: Service Manager
Callback and status delays
HIGH+6 vs Jul27
reviews · 30% of negatives
"Left three voicemails about my Rogue repair. Had to drive over to find out it was ready two days earlier."
DealerRater, Aug 5 2026
Suggested owner: Service BDC Lead
Finance office pressure
MEDIUM+2 vs Jul18
reviews · 20% of negatives
"Agreed price on a Sentra, then spent 70 minutes being pushed on a warranty I declined four times."
Google, Jul 28 2026
Suggested owner: Finance Director
Price differs from listing
MEDIUM-1 vs Jul11
reviews · 12% of negatives
"Online price on the Altima did not include a $1,295 addendum nobody mentioned until the desk."
Cars.com, Aug 1 2026
Suggested owner: Sales Manager
Loaner and shuttle availability
LOWflat9
reviews · 10% of negatives
"No loaner, no shuttle, and a two-day repair. I paid for a rental myself."
Yelp, Jul 24 2026
Suggested owner: Service Manager
WHERE NEGATIVE SENTIMENT LANDS
Share of each platform's reviews scored negative
24%
58 negative of 241 — the reviews AI assistants read most
DealerRater
19%
14 of 74, mostly service callback complaints
Cars.com
16%
9 of 57, pricing and addendum complaints
Yelp
20%
8 of 40, low volume but high visibility
Google carries 58% of your review volume and feeds Google AI Overview, where you hold 41% coverage. Fixing service-wait sentiment on Google moves reputation and AI visibility at the same time.