Reputation
DealerOnBowie, MDAUTHORITY
59 • Priority B
Live reputation analysis
Reviews, sentiment and response activity reviewed
COMPETITOR REPUTATION
You are fourth of five on review volume and last on response rate. Ourstman Laurel is beating you on both by a factor of two.
Rating alone does not decide the local pack or which dealer an AI assistant names. Volume, freshness and owner-response behaviour do — and Ourstman Nissan of Laurel outperforms Nissan of Bowie on every one of those three at 9.2 miles away.
Rating comparison — local Nissan set
Ourstman Laurel
4.6
1,148 reviews · 34% local share · HIGH threat
Sheehy Glen Burnie
4.5
906 reviews · 27% local share
Annapolis Nissan
4.4
388 reviews · owns CPO queries
Bowie (you)
4.3
412 reviews · 18% local share · rank #3 of 5
Antwerpen Security
4.2
517 reviews · the only store you outrate
Your share of local search
18% against Ourstman's 34% — the widest single gap in the set
Side-by-side reputation metrics
Pulled Aug 6 2026 from Google, DealerRater and Cars.com profiles.
| DEALERSHIP | DISTANCE | THREAT | RATING | REVIEWS | RESPONSE RATE | AVG RESPONSE | VELOCITY |
|---|---|---|---|---|---|---|---|
Nissan of Bowie | — | YOU | 4.3 | 412 | 61% | 3.4 days | 31 / mo |
Ourstman Nissan of Laurel | 9.2 mi | HIGH | 4.6 | 1,148 | 96% | 5 hours | 74 / mo |
Sheehy Nissan of Glen Burnie | 16.4 mi | MEDIUM | 4.5 | 906 | 88% | 11 hours | 58 / mo |
Antwerpen Security Nissan | 14.8 mi | MEDIUM | 4.2 | 517 | 54% | 4.1 days | 29 / mo |
Annapolis Nissan | 17.1 mi | LOW | 4.4 | 388 | 79% | 1.6 days | 22 / mo |
Where each rival beats you
0 of 4 counter-moves queued
Ranked by effect on local search share and AI assistant citations.
Answers reviews in 5 hours. You take 3.4 days.
Ourstman responds to 96% of reviews, including 1-star service complaints, usually the same business day. Assistants summarising "best Nissan dealer near Bowie" quote those owner replies as evidence of service recovery — one reason Ourstman wins the ChatGPT prompt set and holds 34% of local search share against your 18%.
Not yet queued
Collects 74 reviews a month to your 31.
Their service drive texts a review link at vehicle pickup. You only ask at sales delivery, so service customers — the ones with the strongest complaints — are the only ones who review unprompted.
Not yet queued
Service rating 4.4 against your 3.6.
Sheehy publishes live service-lane wait times and confirms pickup by text. Your top two negative themes — wait times (34 mentions) and callback delays (27) — are exactly the two things that process removes.
Not yet queued
Owns certified-pre-owned review language.
Only 388 reviews, but 71 of them name "certified pre-owned" and the CPO inspection process. That text is why Annapolis surfaces for CPO queries despite holding just 8% of local share. You carry 25 used units and almost no CPO review language.
Not yet queued
GAP-CLOSING RECOMMENDATION
Close the response gap first — it is the cheapest and the fastest to move
You will not out-volume 1,148 reviews this quarter. You can match Ourstman's response behaviour in two weeks, which is what AI assistants and the local pack actually read.
Clear the 160-review response backlog
Due Aug 20 2026Oldest first, service complaints first. Two hours a day for ten working days.
Owner: Service BDC Lead
Set a 24-hour response SLA on every new review
Due Aug 24 2026Takes response rate from 61% to 90%+ and avg response from 3.4 days to under a day.
Owner: General Manager
Add a review request at service pickup, not just delivery
Due Sep 1 2026Ourstman gets 74 a month this way. At 31 today, adding the service drive should land you near 55.
Owner: Service Manager
Publish CPO inspection detail and request CPO-specific reviews
Due Sep 12 2026Annapolis owns certified-pre-owned queries with 388 total reviews. You have 25 used units and no CPO language.
Owner: Used Car Manager
Executed in full, this projects to 4.5 stars and roughly 24% local search share by December 2026 — enough to take second place from Sheehy Glen Burnie, though not yet enough to unseat Ourstman Laurel.