Visibility
DealerOnBowie, MDAUTHORITY
59 • Priority B
Live visibility analysis
Search, maps, AI answers and listings reviewed
MAP PACK PERFORMANCE
You own Bowie itself and lose the map pack everywhere a shopper is willing to drive.
Nissan of Bowie ranks #1 in the three zones inside the town line, then falls to #6–#8 the moment the search origin moves toward Laurel, Annapolis or Clinton. Ourstman Nissan of Laurel appears in the three-pack for 34% of local searches in this market against your 18%, and it does it with five times your photo cadence.
PROFILE CONVERSION SIGNALS · 30 DAYS
412
Direction requests
↓ 6% vs Jul
188
Calls from profile
↑ 3% vs Jul
1,047
Website clicks
↓ 2% vs Jul
96
Booking clicks
↑ 11% vs Jul
DIRECTION REQUESTS BY ORIGIN ZONE
61% of direction requests come from inside Bowie — the zone you already win. Growth has to come from the pack positions outside it. Direction requests are the closest map-pack proxy to a walk-in: at your 2026 close rate that is roughly 1 sale per 22 requests.
Map Pack Position by Query — you vs the four rivals
Positions 1–3 appear in the pack| QUERY | VOLUME | BOWIE | OURSTMAN | SHEEHY | ANTWERPEN | ANNAPOLIS |
|---|---|---|---|---|---|---|
| nissan dealer near me | 2,400/mo | #4 | #1 | #2 | #3 | #6 |
| nissan dealership bowie md | 590/mo | #1 | #2 | #5 | #3 | #7 |
| new nissan rogue for sale | 1,100/mo | #5 | #1 | #2 | #4 | #3 |
| nissan service center near me | 880/mo | #3 | #1 | #4 | #2 | #6 |
| used nissan altima maryland | 720/mo | #6 | #2 | #3 | #5 | #1 |
| certified pre-owned nissan | 640/mo | #7 | #3 | #4 | #5 | #1 |
| nissan sentra lease deals | 410/mo | #4 | #1 | #2 | #6 | #5 |
| car dealership bowie | 1,600/mo | #2 | #4 | #8 | #3 | #9 |
Ourstman takes pack position #1 on five of the eight tracked queries, including the highest-volume one. You only make the pack on three: your own town name, "car dealership bowie", and service. Every "for sale" query — the ones that move the 34 new units on the lot — puts you below the fold.
SHARE OF LOCAL PACK APPEARANCES
Ourstman Nissan of Laurel
34%
9.2 mi · HIGH threat · pack on 6 of 8 tracked queries
Sheehy Nissan of Glen Burnie
27%
16.4 mi · MEDIUM · 51 live product tiles
Nissan of Bowie
18%
You · rank #3 of 5 locally
Antwerpen Security Nissan
13%
14.8 mi · MEDIUM
Annapolis Nissan
8%
17.1 mi · LOW · owns certified-pre-owned queries
PACK SHARE TREND — YOU VS OURSTMAN
You have lost four points of pack share since March while Ourstman gained six. The crossover is not algorithmic — it tracks their photo and post cadence almost exactly. This is a maintenance gap, not a ranking mystery.
Rank by Geographic Zone — 25-point grid around Bowie
7+
Laurel
6+
Beltsville
4
Odenton
3
Crofton
5
Gambrills
6+
Greenbelt
3
Glenn Dale
2
Mitchellville
1
Bowie N
6+
Millersville
5
Lanham
2
Woodmore
1
Bowie Ctr
1
Bowie E
7+
Severn
5
Largo
3
Upper Marl.
2
Bowie S
4
Queenstown
4
Davidsonville
8+
Camp Springs
8+
Clinton
6+
Dunkirk
7+
Edgewater
8+
Annapolis
3 zones at #1
Bowie N, Bowie Ctr and Bowie E, with Mitchellville and Woodmore holding #2. Defended by proximity, not by profile quality.
6 zones at #4–5
Odenton, Gambrills, Lanham, Largo, Queenstown, Davidsonville. One or two positions from the pack — cheapest wins on this page.
10 zones at #6+
The Laurel corridor and everything south of Largo. Ourstman holds Laurel/Beltsville; Annapolis Nissan holds the bay side.
Profile Completeness
4 / 8Primary category set to "Nissan dealer"
DoneMatches Ourstman
All 9 secondary categories filled
MissingOnly 4 set — missing Auto repair shop, Used car dealer, Car leasing service
Products feed synced from DealerOn
MissingNo vehicle products published; Sheehy publishes 51
Services list (oil change, tires, brakes, recall)
Done11 services listed
Hours + holiday hours for Aug/Sep 2026
MissingLabor Day hours missing — 3 weeks out
Q&A seeded and answered
Missing6 unanswered questions, oldest 41 days
Booking / appointment link
DoneService scheduler connected
Description mentions Bowie + Nissan + service
Done689 of 750 chars used
Photo & Post Cadence vs Rivals
Last 30 days · photos uploaded, Google Posts published, new reviews
Ourstman Nissan of Laurel
38 photosSheehy Nissan of Glen Burnie
26 photosAntwerpen Security Nissan
19 photosNissan of Bowie (you)
7 photosAnnapolis Nissan
12 photosYou are last on photos and last on posts among all five stores. Ourstman publishes roughly two posts a week and a photo a day; that cadence is what keeps them in the pack across the Laurel corridor.
Actions to Improve Map Pack Position
0 of 5 MARKED DONEPublish 30 lot photos tagged to Bowie geo-point
You uploaded 7 photos in the last 30 days. Ourstman uploaded 38 and outranks you in 11 of 25 zones.
Turn on the DealerOn vehicle products feed
0 products published. Sheehy shows 51 live units in the profile; product tiles drive the "for sale" pack queries you sit #5 on.
Answer the 6 open Q&A threads and seed 8 more
Oldest question is 41 days old and asks about service loaners — that is a booked-appointment query going unanswered.
Fill the 5 missing secondary categories
Annapolis Nissan owns certified-pre-owned queries partly because it carries "Used car dealer" as a category and you do not.
Weekly Google Post cadence, 2 per week
1 post in 30 days vs Ourstman 9. Posts decay after 7 days, so you are dark most of the month.
Expected result
Clearing all five closes the cadence gap with Ourstman and targets the five near-miss zones first. Modelled outcome by late September 2026: pack share 18% → 25%, five zones moving from #4–5 into the pack, and roughly 90 additional direction requests a month.